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Professional Diploma in Digital Marketing

What is Digital Marketing?

Digital marketing is the promotion of products, services, or brands through online channels such as search engines, social media, email, websites, and mobile apps. It uses strategies like SEO, content marketing, paid ads, and analytics to reach targeted audiences, increase engagement, and drive sales. Its measurable, cost-effective approach makes it essential for modern businesses to compete and grow globally.

Why You Should Learn Digital Marketing?

You should learn digital marketing because it is one of the fastest-growing and most in-demand skills worldwide, offering high-paying job opportunities and the ability to run or scale your own business. It helps you reach targeted customers globally at low cost, measure results instantly, and adapt strategies quickly. Mastering it boosts career growth, income potential, creativity, and long-term business success.

Who Can Join Digital Marketing Program?

Anyone interested in online business, marketing, or technology can join a Digital Marketing Program. It’s especially beneficial for Students, Job Seekers, Freelancers, Small Business Owners, Housewives, Content Creators, and Influencers etc.

🚀 81% of shoppers research online before making a purchase.! - Source:Internet
Course

Professional Diploma in Digital Marketing

Course Duration: 12 Months

Eligibility: Graduate or Equivalent (Min)

Admission Now

Course Syllabus Details

➥ Understanding the Digital Marketing Ecosystem

➥ Identifying Target Audience & Buyer Personas for Businesses

➥ Setting SMART Marketing Goals & KPIs

➥ Competitor & Market Analysis (Local & Global)

➥ Building a Unique Value Proposition (UVP)

➥ Digital Branding & Business Positioning

➥ Choosing the Right Website Platform (WordPress,Custom)

➥ Domain, Hosting & Business Email Setup

➥ Website Design for Conversions (UI/UX Best Practices)

➥ Mobile Responsiveness & Speed Optimization

➥ Business Landing Page Creation & Lead Capture Forms

➥ Introduction to Website Security & Backup

➥ SEO Fundamentals for Entrepreneurs

➥ Keyword Research for Business Niches

➥ On-Page SEO (Meta Tags, Headers, Alt Text, Internal Linking)

➥ Technical SEO (Sitemap, Robots.txt, Page Speed)

➥ Off-Page SEO & Local SEO for Small Businesses

➥ Google Business Profile Optimization

➥ Introduction to Google Ads & Its Benefits for Businesses

➥ Understanding Campaign Types (Search, Display, Shopping, Video, Performance Max)

➥ Keyword Planning with Google Keyword Planner

➥ Writing High-Converting Ad Copy for Search Campaigns

➥ Setting Up & Optimizing Shopping Ads for E-commerce Businesses

➥ Display & Remarketing Campaigns for Brand Recall

➥ Tracking Conversions & Measuring ROI with Google Analytics

➥ Choosing the Right Social Media Platforms for Your Business

➥ Creating a Business Social Media Strategy

➥ Content Creation & Storytelling for Brands

➥ Engaging Your Audience & Building a Community

➥ Organic Growth Hacks for Facebook, Instagram, LinkedIn, and YouTube

➥ Social Media Tools for Scheduling & Analytics

➥ Facebook & Instagram Ads for Business

➥ LinkedIn Ads for B2B Businesses

➥ YouTube Ads for Brand Awareness

➥ Budget Planning & ROI Tracking

➥ Creating High-Conversion Ad Creatives

➥ Retargeting Strategies for More Sales

➥ Content Marketing Strategy for Entrepreneurs

➥ Blogging to Drive Traffic & Leads

➥ Copywriting for Sales Pages & Social Media

➥ Video Content Creation for Business Promotion

➥ Infographics, E-Books, and Case Studies as Marketing Tools

➥ Repurposing Content Across Multiple Channels

➥ Building an Email List from Scratch

➥ Designing High-Converting Email Campaigns

➥ Automation for Lead Nurturing & Customer Retention

➥ Personalization & Segmentation for Better Engagement

➥ Measuring Email Campaign Performance

➥ Setting up an E-Commerce Store

➥ Product Listing Optimization for Higher Sales

➥ E-Commerce SEO Strategies

➥ Marketplace Selling (Amazon, Flipkart, Etsy, eBay)

➥ Driving Traffic to Online Stores via Social Media, SEO & Google Ads

➥ Collaborating with Influencers to Promote Your Business

➥ Choosing the Right Influencer for Your Industry

➥ Setting Up an Affiliate Marketing Program for Your Products

➥ Tracking Sales & Partner Performance

➥ Negotiation & Contract Best Practices

➥ Understanding Google Analytics 4 (GA4) for Business Owners

➥ Tracking Conversions & Customer Journeys

➥ A/B Testing for Websites & Ads

➥ Heatmaps & User Behavior Analysis

➥ Improving ROI through Data-Driven Decisions

➥ CRM Tools for Customer Management (HubSpot, Zoho, Salesforce)

➥ Marketing Automation Tools (Mailchimp, ActiveCampaign, Zapier)

➥ Scaling Digital Ads for International Markets

➥ Outsourcing & Building a Digital Marketing Team

➥ Creating a Long-Term Digital Growth Plan

➥ Capstone Project: Create a Complete Digital Marketing Plan for Your Own Business (SEO, Social Media, Google Ads, Content, Email)

➥ Present Marketing Strategy to an Evaluation Panel

➥ Receive Professional Diploma in Digital Marketing for Business Owners (International Standard)

Digital Marketing Job Prospects:

💼  Digital Marketing Executive

📱  Social Media Manager

🔍  SEO Executive / Specialist

💰  Google Ads (PPC) Specialist

🛒  E-commerce Marketing Executive

✉️  Email Marketing Specialist

🖼  Content Creator / Marketing Executivee

🖥 ️  Web Analytics Executive

📢  Affiliate Marketing Associate

📊  Digital Marketing Analyst

🎯  Performance Marketer

🧠  Marketing Automation Specialist

🎓  Freelancer / Digital Marketing Consultant


Business Impact : Growth Digital Marketing

⫸  64% of small businesses use social media marketing as their main promotion channel.

⫸  Businesses using content marketing generate 3× more leads while spending 62% less than traditional marketing.

⫸  Email marketing offers an average ROI of $42 for every $1 spent.


Consumer Behavior : Digital Marketing

⫸  81% of shoppers research online before making a purchase.

⫸  54% of consumers want to see more video content from brands they support.

⫸  Mobile devices account for over 55% of global website traffic.

Tools Covered

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Why Choose SAHFAR Academy?

  • Industry-Relevant Curriculum
  • Experienced Trainers
  • 100% Practical Training
  • Internship Opportunities
  • Placement Assistance
  • Affordable Fee Structure
  • Live Project Exposure

Get Industry Related Certification

Certification

SAHFAR Academy Certification

The SAHFAR ACADEMY Certification is designed to validate your skills with a perfect blend of practical training and theoretical knowledge. Our curriculum is aligned with real-world demands and reviewed by industry experts.

    This certification is recognized by companies across India, making it a trusted mark of your capability. It reflects your readiness to take on professional challenges with confidence and clarity.

    Whether you're starting your career or upskilling for better opportunities, our industry-graded certification ensures your learning meets professional standards and is accepted by leading startups, MSMEs, and corporate houses.

  • Recognized by Industry Experts
  • Adds Value to Resume
  • Skill-Based Assessment
  • Proof of Course Completion
  • Digital & Printable Format
  • Career Accelerator

Voice from Our Students

Get in Touch with Us

Book a Career Counselling Call FREE (Worth ₹999)

Contact Us

Student Reviews

"SAHFAR ACADEMY’s Digital Marketing course gave me practical skills in SEO, content marketing, and advertising. The trainers were knowledgeable and friendly. I learned through live projects and real tools. This course helped me become confident in handling campaigns. It’s a great choice for anyone starting a career in digital marketing."

Student 1

Biplab Das

Freelancer & Entrepreneur

"I’m very happy with the Digital Marketing training at SAHFAR ACADEMY. The sessions were simple, practical, and highly effective. I learned about Google Ads, social media, and website traffic strategies. The certification is respected by companies. This course has prepared me to work confidently in today’s competitive digital business environment."

Student 2

Priya Das

Freelancer

"The Digital Marketing course was career-changing for me. I had no marketing background, but the training made everything clear and understandable. We worked on practical assignments every week. I now know how to plan and run digital campaigns. Thanks to SAHFAR ACADEMY, I feel job-ready and confident in my skills."

Student 3

Amit Roy

Digital Marketing Job

"SAHFAR ACADEMY provided excellent training in all areas of digital marketing. From keyword research to analytics, I gained complete knowledge. The instructors were supportive and helpful. The hands-on approach made learning very effective. I now feel confident to work in any marketing role. This course has exceeded all my expectations."

Student 4

Misba Ul Islam

Digital Marketing Job

"I’m thankful to SAHFAR ACADEMY for offering such a practical course. The trainers explained complex topics in an easy way. I learned how to grow businesses through online strategies. The real-world examples were helpful. This certification has already boosted my resume and career. I recommend it to all learners."

Student 5

Anirban Ghosh

Businessman

"This digital marketing course at SAHFAR ACADEMY was a turning point in my career. The curriculum covered social media, paid ads, email marketing, and more. I gained confidence and clarity in digital strategies. The teaching method was practical and engaging. I now feel ready to work professionally in this field."

Student 6

Surajit Paul

Entrepreneur

Any Doubts? Let’s Clear

The course duration is typically 6 months including live projects.
Yes, it is designed for absolute beginners as well as professionals.
Yes, upon completion you’ll receive an industry-recognized certificate.
Yes, both online and offline formats are available.
We offer placement assistance through our career support team.
Yes, easy EMI options are available for fee payments.