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Certificate in Advanced Digital Marketing

What is Digital Marketing?

Digital marketing is the use of online platforms like websites, social media, search engines, and email to promote products or services. It helps businesses reach a wider audience, boost sales, and track performance in real time. Key strategies include SEO, content marketing, and social media campaigns. It's a vital tool in today’s digital business world.

Why You Should Learn Digital Marketing?

You should learn digital marketing because it opens up vast career opportunities, helps grow any business online, and equips you with in-demand skills for today’s digital world. It’s cost-effective, measurable, and allows you to reach a global audience. Whether you're a student, entrepreneur, or job seeker, digital marketing gives you the tools to succeed in the modern economy.

Who Can Join Digital Marketing Program?

Anyone interested in online business, marketing, or technology can join a Digital Marketing Program. It’s especially beneficial for Students, Job Seekers, Freelancers, Small Business Owners, Housewives, Content Creators, and Influencers etc.

🚀 The digital marketing sector is forecasted to leap from USD 410.66 billion in 2024 to about USD 1,189.5 billion by 2033, growing at a CAGR of 11.2% - Source:IMARC Group
Course

Certificate in Advanced Digital Marketing

Course Duration: 3 Months

Eligibility: 10+2 or Equivalent (Min)

Admission Now

Course Syllabus Details

➥ What is Digital Marketing?

➥ Traditional vs. Digital Marketing

➥ Components of Digital Marketing

➥ Latest Global Trends in 2025

➥ Career Scope & Certifications

➥ Buyer Persona Creation

➥ Customer Journey Mapping

➥ Marketing Funnel (AIDA, TOFU-MOFU-BOFU)

➥ Goal Setting (SMART Goals)

➥ Competitor Analysis (SWOT, Tools)

➥ Domain & Hosting Basics

➥ WordPress CMS Overview

➥ Landing Page Design (UX/UI Principles)

➥ Mobile Responsiveness

➥ CTA Optimization

➥ Content Planning (Blogs, Pages, Multimedia)

➥ On-Page SEO: Titles, Meta Tags, Keywords

➥ Off-Page SEO: Backlinks, Social Signals

➥ Technical SEO: Sitemaps, Robots.txt, Speed

➥ Keyword Research (Using Google Trends, Ahrefs)

➥ SEO Tools (Google Search Console, Ubersuggest)

➥ Local SEO & Google Business Profile

➥ Google Ads Interface Overview

➥ Search, Display & Video Ads

➥ Keyword Match Types & Bidding Strategies

➥ Quality Score & Ad Rank

➥ Ad Copywriting

➥ Conversion Tracking & Analytics

➥ Facebook & Instagram Marketing

➥ Business Page Setup & Optimization

➥ Ad Manager Deep Dive

➥ Campaign Types: Awareness, Traffic, Conversions

➥ A/B Testing & Retargeting

➥ Social Media Strategy Calendar

➥ B2B Marketing on LinkedIn

➥ Creating & Growing a LinkedIn Company Page

➥ Twitter/X for Real-Time Marketing

➥ Hashtags, Polls, and Engagement Techniques

➥ Building & Segmenting Email Lists

➥ Campaign Setup (Mailchimp, ConvertKit)

➥ Templates & Personalization

➥ Lead Nurturing Sequences

➥ Email Metrics: Open Rate, CTR, Bounce

➥ Introduction to Automation

➥ Tools: Zapier, HubSpot, Pabbly

➥ CRM Integration

➥ Auto-Responders and Drip Campaigns

➥ Workflow Creation

➥ Google Analytics 4 (GA4) Overview

➥ Tracking Conversions with UTM Parameters

➥ Heatmaps & Scroll Maps (Hotjar)

➥ Creating Client Reports

➥ Data-Driven Decision Making

➥ Using Canva for Visual Branding

➥ Short-form Video Editing Tools (CapCut, InShot)

➥ Copywriting Techniques (AIDA, PAS)

➥ Creating Social Media Posts, Stories, and Reels

➥ Building a Digital Portfolio

➥ Creating Fiverr & Upwork Profiles

➥ Writing Proposals that Win Projects

➥ Interview Questions in Digital Marketing

➥ Remote Job Portals & Networking

➥ WhatsApp & SMS Marketing

➥ AI in Digital Marketing (ChatGPT, Jasper, Copy.ai)

➥ Influencer & Affiliate Marketing

➥ E-commerce Marketing (Shopify, WooCommerce)

➥ Voice Search & Visual Search Trends

Digital Marketing Job Prospects:

💼  Digital Marketing Executive

📱  Social Media Manager

🔍  SEO Executive / Specialist

💰  Google Ads (PPC) Specialist

🛒  E-commerce Marketing Executive

✉️  Email Marketing Specialist

🖼  Content Creator / Marketing Executivee

🖥 ️  Web Analytics Executive

📢  Affiliate Marketing Associate

📊  Digital Marketing Analyst

🎯  Performance Marketer

🧠  Marketing Automation Specialist

🎓  Freelancer / Digital Marketing Consultant


Consumer Behavior : Digital Marketing

⫸  81% of shoppers research online before making a purchase.

⫸  54% of consumers want to see more video content from brands they support.

⫸  Mobile devices account for over 55% of global website traffic.

⫸  90% of consumers read online reviews before buying, and 88% trust them as much as personal recommendations.

⫸  80% of buyers are more likely to purchase from brands offering personalized experiences.

Tools Covered

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Why Choose SAHFAR Academy?

  • Industry-Relevant Curriculum
  • Experienced Trainers
  • 100% Practical Training
  • Internship Opportunities
  • Placement Assistance
  • Affordable Fee Structure
  • Live Project Exposure

Get Industry Related Certification

Certification

SAHFAR Academy Certification

The SAHFAR ACADEMY Certification is designed to validate your skills with a perfect blend of practical training and theoretical knowledge. Our curriculum is aligned with real-world demands and reviewed by industry experts.

    This certification is recognized by companies across India, making it a trusted mark of your capability. It reflects your readiness to take on professional challenges with confidence and clarity.

    Whether you're starting your career or upskilling for better opportunities, our industry-graded certification ensures your learning meets professional standards and is accepted by leading startups, MSMEs, and corporate houses.

  • Recognized by Industry Experts
  • Adds Value to Resume
  • Skill-Based Assessment
  • Proof of Course Completion
  • Digital & Printable Format
  • Career Accelerator

Voice from Our Students

Get in Touch with Us

Book a Career Counselling Call FREE (Worth ₹999)

Contact Us

Student Reviews

"SAHFAR ACADEMY’s Digital Marketing course gave me practical skills in SEO, content marketing, and advertising. The trainers were knowledgeable and friendly. I learned through live projects and real tools. This course helped me become confident in handling campaigns. It’s a great choice for anyone starting a career in digital marketing."

Student 1

Biplab Das

Freelancer & Entrepreneur

"I’m very happy with the Digital Marketing training at SAHFAR ACADEMY. The sessions were simple, practical, and highly effective. I learned about Google Ads, social media, and website traffic strategies. The certification is respected by companies. This course has prepared me to work confidently in today’s competitive digital business environment."

Student 2

Priya Das

Freelancer

"The Digital Marketing course was career-changing for me. I had no marketing background, but the training made everything clear and understandable. We worked on practical assignments every week. I now know how to plan and run digital campaigns. Thanks to SAHFAR ACADEMY, I feel job-ready and confident in my skills."

Student 3

Amit Roy

Digital Marketing Job

"SAHFAR ACADEMY provided excellent training in all areas of digital marketing. From keyword research to analytics, I gained complete knowledge. The instructors were supportive and helpful. The hands-on approach made learning very effective. I now feel confident to work in any marketing role. This course has exceeded all my expectations."

Student 4

Misba Ul Islam

Digital Marketing Job

"I’m thankful to SAHFAR ACADEMY for offering such a practical course. The trainers explained complex topics in an easy way. I learned how to grow businesses through online strategies. The real-world examples were helpful. This certification has already boosted my resume and career. I recommend it to all learners."

Student 5

Anirban Ghosh

Businessman

"This digital marketing course at SAHFAR ACADEMY was a turning point in my career. The curriculum covered social media, paid ads, email marketing, and more. I gained confidence and clarity in digital strategies. The teaching method was practical and engaging. I now feel ready to work professionally in this field."

Student 6

Surajit Paul

Entrepreneur

Any Doubts? Let’s Clear

The course duration is typically 6 months including live projects.
Yes, it is designed for absolute beginners as well as professionals.
Yes, upon completion you’ll receive an industry-recognized certificate.
Yes, both online and offline formats are available.
We offer placement assistance through our career support team.
Yes, easy EMI options are available for fee payments.