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Certificate in Data Analytics Using Power BI

What is Digital Marketing?

Digital marketing is the use of online platforms, tools, and strategies to promote products, services, or brands. It includes methods like search engine optimization (SEO), social media marketing, email marketing, content creation, and paid ads. Its goal is to reach targeted audiences, drive engagement, and boost sales or brand awareness through digital channels efficiently and measurably..

Why You Should Learn Digital Marketing?

You should learn digital marketing because it is one of the most in-demand skills in today’s business world, offering vast career opportunities and the ability to start or grow a business online. It helps you reach targeted audiences cost-effectively, measure results in real time, and adapt strategies quickly. Mastering it can boost your income potential, creativity, and global market reach..

Who Can Join Digital Marketing Program?

Anyone interested in online business, marketing, or technology can join a Digital Marketing Program. It’s especially beneficial for Students, Job Seekers, Freelancers, Small Business Owners, Housewives, Content Creators, and Influencers etc.

🚀 The global digital marketing market size is projected to hit around $472.5B in 2025, and grow at a CAGR of ~13–14% through 2026. Source - Franetic, AFFNinja, Scottmax.com
Course

Certificate in Data Analytics Using Power BI

Course Duration: 12 Months

Eligibility: 10+2 (Science & Commerce)

Admission Now

Course Syllabus Details

➥ Course Overview

           ↪ What is Data Analytics?

           ↪ Role & Responsibilities of a Data Analyst

           ↪ What Data Analysts Actually Do

           ↪ Data Analytics Workflow

           ↪ Tools Used by Data Analysts

➥ Business Understanding

           ↪ Understanding Business Problems

           ↪ Turning Problems into Data Questions

           ↪ Basic Analysis & Insights

➥ Mini Project

           ↪ The Profitable Car Showroom

➥ Introduction to Excel

           ↪ Excel Interface Walkthrough

           ↪ Workbooks & Worksheets

           ↪ Saving & Opening Workbooks

           ↪ Adding Data with Headers

➥ Formatting & Basics

           ↪ Cell Alignment, Fonts & Colors

           ↪ Cell Formatting

           ↪ Order of Operations

           ↪ Absolute & Relative References

➥ Calculations & Functions

           ↪ Performing Calculations

           ↪ Excel Formulas

           ↪ Functions in Excel

           ↪ Commonly Used Functions

➥ Data Handling

           ↪ Modifying Worksheets

           ↪ Formatting Data

           ↪ Conditional Formatting

           ↪ Sorting & Filtering

           ↪ Generating Random Data

➥ Charts & Visualization

           ↪ Charts in Excel

           ↪ Images & Shapes

           ↪ Print Preview & Printing

           ↪ Templates in Excel

           ↪ Referencing Data Across Worksheets

➥ Mini Project

           ↪ Expense Tracker using Excel

➥ Advanced Formulas

➥ Lookup Functions (VLOOKUP, HLOOKUP, XLOOKUP, INDEX-MATCH)

➥ Pivot Tables

➥ Pivot Charts

➥ Advanced Conditional Formatting

➥ Data Validation

➥ Excel Dashboards

➥ Setup & Environment

           ↪ Introduction to AI-powered Python

           ↪ Installing Python & VS Code

           ↪ Installing Packages using pip

           ↪ Built-in vs External Packages

➥ Core Concepts

           ↪ Variables & Data Types

           ↪ Comments & Type Conversion

           ↪ User Input

           ↪ Operators

           ↪ Strings & String Methods

           ↪ f-strings

➥ Data Structures

           ↪ Lists

           ↪ Tuples

           ↪ Sets

           ↪ Dictionaries

➥ Programming Logic

           ↪ Conditional Statements

           ↪ Loops

           ↪ Functions

           ↪ Local vs Global Variables

➥ File & Error Handling

           ↪ File Handling

           ↪ Error & Exception Handling

➥ Mini Projects

➥ Introduction to AI-Assisted Coding

➥ ChatGPT Setup & Best Practices

➥ Using GitHub Copilot

➥ AI Tools for Productivity

➥ AI Tools for Data Cleaning

➥ AI Tools for Analysis & Reporting

➥ AI Tools for Visualization

➥ Automating Repetitive Tasks

➥ Becoming a “10× Faster Analyst”

➥ NumPy

           ↪ Arrays

           ↪ Indexing

           ↪ Mathematical Operations

➥ Pandas

           ↪ Series & DataFrames

           ↪ Data Cleaning

           ↪ Handling Missing Values

           ↪ GroupBy & Aggregation

➥ Data Visualization

           ↪ Matplotlib (Line, Bar, Pie, Histogram)

           ↪ Seaborn (Heatmaps, Distribution Plots, Statistical Graphs)

➥ Database Basics

           ↪ Introduction to Databases

           ↪ Installing & Setting up SQL

           ↪ Creating Databases & Tables

           ↪ Insert, Update, Delete Records

➥ Data Querying

           ↪ SELECT Statements

           ↪ WHERE, ORDER BY

           ↪ GROUP BY & HAVING

           ↪ Aggregate Functions

           ↪ Joins

           ↪ Subqueries

           ↪ Views

➥ Introduction to Statistics

➥ Types of Data

➥ Measures of Central Tendency

➥ Measures of Dispersion

➥ Probability Basics

➥ Normal Distribution

➥ Correlation & Covariance

➥ Business Interpretation of Statistics

➥ Principles of Data Visualization

➥ Choosing the Right Chart

➥ Storytelling with Data

➥ Dashboard Design Best Practices

➥ Fundamentals

           ↪ Introduction to Power BI

           ↪ Power BI Interface

           ↪ Importing Data

           ↪ Data Transformation (Power Query)

➥ Data Modeling

           ↪ Relationships

           ↪ DAX Basics

           ↪ Calculated Columns & Measures

➥ Reporting

           ↪ Creating Reports

           ↪ Interactive Dashboards

           ↪ Filters & Slicers

           ↪ Drill-through & Tooltips

➥ Deployment

           ↪ Publishing to Power BI Service

           ↪ Sharing Reports

           ↪ Workspace Management

➥ Introduction to Tableau

➥ Connecting Data Sources

➥ Building Visualizations

➥ Calculated Fields

➥ Dashboards & Stories

➥ Git & GitHub

           ↪ Version Control Basics

           ↪ Git Workflow

           ↪ GitHub Repositories

           ↪ Collaboration using GitHub

➥ Web Concepts

           ↪ UI Basics

           ↪ Web Dashboards

           ↪ Introduction to Web-based Visualization

           ↪ Dashboard Deployment Concepts

➥ Machine Learning Fundamentals

           ↪ What is Machine Learning

           ↪ ML vs Data Analytics

           ↪ Supervised vs Unsupervised Learning

           ↪ Use Cases for Analysts

➥ Core ML Algorithms

           ↪ Linear Regression

           ↪ Logistic Regression

           ↪ K-Means Clustering

           ↪ Decision Trees

           ↪ Model Evaluation Basics

➥ ML Libraries

           ↪ scikit-learn

           ↪ Pandas & NumPy Revision

           ↪ ML Visualization

➥ Cloud Fundamentals

           ↪ What is Cloud Computing

           ↪ IaaS, PaaS, SaaS

           ↪ AWS / Azure / GCP Overview

           ↪ Cloud Storage Concepts

           ↪ Google Colab

➥ Business Problem Understanding

➥ Data Collection

➥ Data Cleaning & Preprocessing

➥ Analysis using Excel / Python / SQL

➥ Visualization using Power BI / Tableau

➥ Dashboard Creation

➥ Final Business Report

➥ Presentation & Viva

Digital Marketing Job Prospects:

💼  Digital Marketing Executive

📱  Social Media Manager

🔍  SEO Executive / Specialist

💰  Google Ads (PPC) Specialist

🛒  E-commerce Marketing Executive

✉️  Email Marketing Specialist

🖼  Content Creator / Marketing Executivee

🖥 ️  Web Analytics Executive

📢  Affiliate Marketing Associate

📊  Digital Marketing Analyst

🎯  Performance Marketer

🧠  Marketing Automation Specialist

🎓  Freelancer / Digital Marketing Consultant


⫸  64% of small businesses use social media marketing as their main promotion channel.

⫸  Businesses using content marketing generate 3× more leads while spending 62% less than traditional marketing.

⫸  Email marketing offers an average ROI of $42 for every $1 spent.

⫸  81% of shoppers research online before making a purchase.

⫸  54% of consumers want to see more video content from brands they support.

⫸  Mobile devices account for over 55% of global website traffic.

Tools Covered

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Why Choose SAHFAR Academy?

  • Industry-Relevant Curriculum
  • Experienced Trainers
  • 100% Practical Training
  • Internship Opportunities
  • Placement Assistance
  • Affordable Fee Structure
  • Live Project Exposure

Get Industry Related Certification

Certification

SAHFAR Academy Certification

The SAHFAR ACADEMY Certification is designed to validate your skills with a perfect blend of practical training and theoretical knowledge. Our curriculum is aligned with real-world demands and reviewed by industry experts.

    This certification is recognized by companies across India, making it a trusted mark of your capability. It reflects your readiness to take on professional challenges with confidence and clarity.

    Whether you're starting your career or upskilling for better opportunities, our industry-graded certification ensures your learning meets professional standards and is accepted by leading startups, MSMEs, and corporate houses.

  • Recognized by Industry Experts
  • Adds Value to Resume
  • Skill-Based Assessment
  • Proof of Course Completion
  • Digital & Printable Format
  • Career Accelerator

Voice from Our Students

Get in Touch with Us

Book a Career Counselling Call FREE (Worth ₹999)

Contact Us

Student Reviews

"SAHFAR ACADEMY’s Digital Marketing course gave me practical skills in SEO, content marketing, and advertising. The trainers were knowledgeable and friendly. I learned through live projects and real tools. This course helped me become confident in handling campaigns. It’s a great choice for anyone starting a career in digital marketing."

Student 1

Biplab Das

Freelancer & Entrepreneur

"I’m very happy with the Digital Marketing training at SAHFAR ACADEMY. The sessions were simple, practical, and highly effective. I learned about Google Ads, social media, and website traffic strategies. The certification is respected by companies. This course has prepared me to work confidently in today’s competitive digital business environment."

Student 2

Priya Das

Freelancer

"The Digital Marketing course was career-changing for me. I had no marketing background, but the training made everything clear and understandable. We worked on practical assignments every week. I now know how to plan and run digital campaigns. Thanks to SAHFAR ACADEMY, I feel job-ready and confident in my skills."

Student 3

Amit Roy

Digital Marketing Job

"SAHFAR ACADEMY provided excellent training in all areas of digital marketing. From keyword research to analytics, I gained complete knowledge. The instructors were supportive and helpful. The hands-on approach made learning very effective. I now feel confident to work in any marketing role. This course has exceeded all my expectations."

Student 4

Misba Ul Islam

Digital Marketing Job

"I’m thankful to SAHFAR ACADEMY for offering such a practical course. The trainers explained complex topics in an easy way. I learned how to grow businesses through online strategies. The real-world examples were helpful. This certification has already boosted my resume and career. I recommend it to all learners."

Student 5

Anirban Ghosh

Businessman

"This digital marketing course at SAHFAR ACADEMY was a turning point in my career. The curriculum covered social media, paid ads, email marketing, and more. I gained confidence and clarity in digital strategies. The teaching method was practical and engaging. I now feel ready to work professionally in this field."

Student 6

Surajit Paul

Entrepreneur

Any Doubts? Let’s Clear

The course duration is typically 9 months including live projects.
Yes, it is designed for absolute beginners as well as professionals.
Yes, upon completion you’ll receive an industry-recognized certificate.
Yes, both online and offline formats are available.
We offer placement assistance through our career support team.
Yes, easy EMI options are available for fee payments.