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Master Certificate in Digital Marketing

What is Digital Marketing?

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other digital platforms to promote products or services. It helps students and entrepreneurs reach a large audience at low cost, build brand awareness, get more customers, and track results easily. Learning digital marketing opens career opportunities and supports starting or growing a business online.

Why You Should Learn Digital Marketing?

Learning digital marketing gives you the power to promote any product or service online, reach a global audience, and build a strong brand. It offers high-demand career opportunities, helps you start or grow your own business, and provides flexible income options. Whether you're a student, entrepreneur, or freelancer, digital marketing equips you with skills for success in today’s digital world.

Who Can Join Digital Marketing Program?

Anyone interested in online business, marketing, or technology can join a Digital Marketing Program. It’s especially beneficial for Students, Job Seekers, Freelancers, Small Business Owners, Housewives, Content Creators, and Influencers etc.

🚀 By 2026, digital marketing in India will cross ₹50,000 crore and create over 20 lakh jobs! - Source:Internet
Course

Master Certificate in Digital Marketing

Course Duration: 6 Months

Eligibility: 10+2 or Equivalent (Min)

Admission Now

Course Syllabus Details

➥ What is Digital Marketing? (2025 perspective)

➥ Traditional vs. Digital: Global shift in budgets

➥ Core Concepts: Funnels, Omnichannel, KPIs

➥ Target Audience, Segmentation & Personas

➥ Marketing Goal Setting (SMART, OKRs)

➥ Competitive & Market Research (SWOT, Benchmarking Tools)

➥ Digital Trends: AI, Personalization, Privacy-first Marketing

➥ 🛠️ Tools: Google Trends, SimilarWeb, ChatGPT, Notion

➥ Domain, Hosting, CMS Setup (WordPress,)

➥ Page Structure & UX Principles

➥ Designing for Conversion (CRO Frameworks)

➥ A/B Testing Basics

➥ Accessibility & Core Web Vitals (2025 ranking factors)

➥ Heatmaps & Scroll Tracking (UX insights)

➥ 🛠️ Tools: WordPress, Elementor, Hotjar, Google Optimize

➥ Content Strategy Planning (Topical Clusters)

➥ Blogging & Long-form SEO Content

➥ Microcontent for Reels, Shorts

➥ Content Calendar Management

➥ AI Content Creation (Prompt Engineering Basics)

➥ Ethics & Detection of AI Content

➥ 🛠️ Tools: Canva, Copy.ai, ChatGPT, Jasper, Grammarly

➥ On-page SEO (2025 standards)

➥ Keyword Research (Semantic & Voice Search)

➥ Technical SEO (Speed, Indexing, Schema, Mobile-First)

➥ Backlink Strategies (White-hat + PR)

➥ Local SEO & GMB Optimization

➥ Algorithm Updates & AI in Search

➥ 🛠️ Tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog, RankMath

➥ Google Ads Structure: Search, Display, Video

➥ Bidding Strategy (Maximize Conversions, ROAS)

➥ Responsive Search Ads & Ad Extensions

➥ Performance Max Campaigns (2025 core strategy)

➥ Shopping Ads & Feed Setup

➥ Conversion Tracking, Tag Manager Basics

➥ 🛠️ Tools: Google Ads, Tag Manager, Google Merchant Center, Data Studio

➥ Instagram, Facebook, Threads, LinkedIn, YouTube Shorts

➥ Organic vs. Paid Strategy

➥ Meta Ads Manager – Ad Campaign Structure

➥ Reels + Story Marketing (Trending Formats)

➥ Influencer Collaboration & UGC Content

➥ Community Management & Brand Voice

➥ 🛠️ Tools: Meta Business Suite, Hootsuite, Lates

➥ Building Email Lists Legally (2025 privacy rules)

➥ Email Design + Segmentation

➥ Lead Magnets & Landing Pages

➥ Nurture Sequences & Funnels (Lead → Customer)

➥ Automation Sequences & Re-engagement

➥ CRM Basics for Marketers

➥ 🛠️ Tools: Mailchimp, ConvertKit, HubSpot CRM, MailerLite

➥ Workflow Automation (Lead to Sale Journey)

➥ Retargeting Funnels via Pixel, Cookies

➥ Intro to Marketing APIs (Zapier flows)

➥ WhatsApp & SMS Campaigns

➥ AI Chatbots & Customer Journey Mapping

➥ 🛠️ Tools: Zapier, ManyChat, Pabbly, WhatsApp Cloud API, Make (Integromat)

➥ Video Content Creation (Reels, Shorts, Explainers)

➥ Scripting & Storyboarding

➥ YouTube Channel Optimization

➥ YouTube Video Ads Strategy

➥ Live Streaming for Brands

➥ 🛠️ Tools: CapCut, InShot, Descript, YouTube Studio, TubeBuddy

➥ GA4 Deep Dive: Event-based Tracking

➥ UTM Parameters & Cross-Channel Attribution

➥ ROAS vs. ROI

➥ Data Visualization & Client Reports

➥ Budgeting and Forecasting with Data

➥ 🛠️ Tools: Google Analytics 4, Looker Studio (Data Studio), Supermetrics

➥ Global Affiliate Platforms (Amazon, Impact, ShareASale)

➥ Creating Affiliate Funnels

➥ Shopify/WooCommerce Integration

➥ Abandoned Cart Recovery

➥ Cross-sell & Upsell Techniques

➥ Payment Gateways & Mobile UXy

➥ 🛠️ Tools: Shopify, WooCommerce, PayPal, Razorpay, CartFlows

➥ Building a Personal Brand as a Digital Marketer

➥ Upwork, Fiverr, Freelancer: Profile Setup

➥ Writing Winning Proposals

➥ Real-World Projects & Client Handling

➥ Resume, LinkedIn & Interview Prep

➥ Google, Meta, HubSpot Certification Preps

➥ 🛠️ Tools: Upwork, Notion, Canva, Loom, Trello

➥ Launch a Personal or Business Website

➥ Run a Real Google/Facebook Ad Campaign

➥ Build and Grow an Email Funnel

➥ Create a Short Video Campaign (YouTube Shorts or Reels)

➥ Present a Full Campaign Report & Portfolio

➥ Google Ads Search & Display Certification

➥ Google Analytics 4 Certification

➥ Meta Certified Digital Marketing Associate

➥ HubSpot Inbound Marketing

Digital Marketing Job Prospects:

💼  Digital Marketing Executive

📱  Social Media Manager

🔍  SEO Executive / Specialist

💰  Google Ads (PPC) Specialist

🛒  E-commerce Marketing Executive

✉️  Email Marketing Specialist

🖼  Content Creator / Marketing Executivee

🖥 ️  Web Analytics Executive

📢  Affiliate Marketing Associate

📊  Digital Marketing Analyst

🎯  Performance Marketer

🧠  Marketing Automation Specialist

🎓  Freelancer / Digital Marketing Consultant



Business Impact : Growth Digital Marketing

⫸  64% of small businesses use social media marketing as their main promotion channel.

⫸  Businesses using content marketing generate 3× more leads while spending 62% less than traditional marketing.

⫸  Email marketing offers an average ROI of $42 for every $1 spent.



Consumer Behavior : Digital Marketing

⫸  81% of shoppers research online before making a purchase.

⫸  54% of consumers want to see more video content from brands they support.

⫸  Mobile devices account for over 55% of global website traffic.

Tools Covered

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Why Choose SAHFAR Academy?

  • Industry-Relevant Curriculum
  • Experienced Trainers
  • 100% Practical Training
  • Internship Opportunities
  • Placement Assistance
  • Affordable Fee Structure
  • Live Project Exposure

Get Industry Related Certification

Certification

SAHFAR Academy Certification

The SAHFAR ACADEMY Certification is designed to validate your skills with a perfect blend of practical training and theoretical knowledge. Our curriculum is aligned with real-world demands and reviewed by industry experts.

    This certification is recognized by companies across India, making it a trusted mark of your capability. It reflects your readiness to take on professional challenges with confidence and clarity.

    Whether you're starting your career or upskilling for better opportunities, our industry-graded certification ensures your learning meets professional standards and is accepted by leading startups, MSMEs, and corporate houses.

  • Recognized by Industry Experts
  • Adds Value to Resume
  • Skill-Based Assessment
  • Proof of Course Completion
  • Digital & Printable Format
  • Career Accelerator

Voice from Our Students

Get in Touch with Us

Book a Career Counselling Call FREE (Worth ₹999)

Contact Us

Student Reviews

"SAHFAR ACADEMY’s Digital Marketing course gave me practical skills in SEO, content marketing, and advertising. The trainers were knowledgeable and friendly. I learned through live projects and real tools. This course helped me become confident in handling campaigns. It’s a great choice for anyone starting a career in digital marketing."

Student 1

Biplab Das

Freelancer & Entrepreneur

"I’m very happy with the Digital Marketing training at SAHFAR ACADEMY. The sessions were simple, practical, and highly effective. I learned about Google Ads, social media, and website traffic strategies. The certification is respected by companies. This course has prepared me to work confidently in today’s competitive digital business environment."

Student 2

Priya Das

Freelancer

"The Digital Marketing course was career-changing for me. I had no marketing background, but the training made everything clear and understandable. We worked on practical assignments every week. I now know how to plan and run digital campaigns. Thanks to SAHFAR ACADEMY, I feel job-ready and confident in my skills."

Student 3

Amit Roy

Digital Marketing Job

"SAHFAR ACADEMY provided excellent training in all areas of digital marketing. From keyword research to analytics, I gained complete knowledge. The instructors were supportive and helpful. The hands-on approach made learning very effective. I now feel confident to work in any marketing role. This course has exceeded all my expectations."

Student 4

Misba Ul Islam

Digital Marketing Job

"I’m thankful to SAHFAR ACADEMY for offering such a practical course. The trainers explained complex topics in an easy way. I learned how to grow businesses through online strategies. The real-world examples were helpful. This certification has already boosted my resume and career. I recommend it to all learners."

Student 5

Anirban Ghosh

Businessman

"This digital marketing course at SAHFAR ACADEMY was a turning point in my career. The curriculum covered social media, paid ads, email marketing, and more. I gained confidence and clarity in digital strategies. The teaching method was practical and engaging. I now feel ready to work professionally in this field."

Student 6

Surajit Paul

Entrepreneur

Any Doubts? Let’s Clear

The course duration is typically 6 months including live projects.
Yes, it is designed for absolute beginners as well as professionals.
Yes, upon completion you’ll receive an industry-recognized certificate.
Yes, both online and offline formats are available.
We offer placement assistance through our career support team.
Yes, easy EMI options are available for fee payments.