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Professional Certificate in Digital Marketing

What is Digital Marketing?

Digital marketing is the use of online platforms, tools, and strategies to promote products, services, or brands. It includes methods like search engine optimization (SEO), social media marketing, email marketing, content creation, and paid ads. Its goal is to reach targeted audiences, drive engagement, and boost sales or brand awareness through digital channels efficiently and measurably..

Why You Should Learn Digital Marketing?

You should learn digital marketing because it is one of the most in-demand skills in today’s business world, offering vast career opportunities and the ability to start or grow a business online. It helps you reach targeted audiences cost-effectively, measure results in real time, and adapt strategies quickly. Mastering it can boost your income potential, creativity, and global market reach..

Who Can Join Digital Marketing Program?

Anyone interested in online business, marketing, or technology can join a Digital Marketing Program. It’s especially beneficial for Students, Job Seekers, Freelancers, Small Business Owners, Housewives, Content Creators, and Influencers etc.

🚀 The global digital marketing market size is projected to hit around $472.5B in 2025, and grow at a CAGR of ~13–14% through 2026. Source - Franetic, AFFNinja, Scottmax.com
Course

Professional Certificate in Digital Marketing

Course Duration: 9 Months

Eligibility: 10+2 or Equivalent (Min)

Admission Now

Course Syllabus Details

➥ What is Digital Marketing?

➥ Global & Indian Market Trends (2025 & beyond)

➥ Career Opportunities & Job Roles

➥ Customer Journey Mapping (Awareness → Conversion → Retention)

➥ Online vs. Offline Consumer Psychology

➥ SEO, SEM, SMM, Email, Content, Affiliate, Influencer, Video, Mobile

➥ Choosing the Right Channel for a Business

➥ Setting SMART Goals

➥ Competitor & Market Research

➥ Tool: Google Trends, Statista, Think with Google, SEMrush, SimilarWeb

➥ Assignment: Develop a Digital Marketing Plan for a sample business

➥ Domain & Hosting Setup

➥ WordPress Development

➥ Mobile-First Design

➥ On-Page SEO (Meta tags, Content Optimization, Internal Linking)

➥ Technical SEO (Sitemap, Robots.txt, Site Speed)

➥ Off-Page SEO (Link Building, Guest Posting, PR)

➥ Local SEO & Google Business Profile

➥ Google Search Console

➥ Keyword Research with SEMrush / Ahrefs

➥ Tool: Elementor, WPForms

➥ Assignment: Optimize a real website for given keywords

➥ Content Planning & Calendar Creation

➥ Content for Awareness, Engagement, Conversion

➥ Writing for Humans & Search Engines

➥ Long-Form & Short-Form Content Writing

➥ Creating Infographics & Banners (Canva)

➥ Short Videos & Reels for Social Media

➥ Ad Copywriting (Google & Facebook Ads)

➥ Landing Page Copywriting Techniques

➥ Tool: Grammarly, SurferSEO

➥ Assignment: Create a Blog & Social Media Content Set for a Brand

➥ Social Media Strategy: Choosing Platforms (B2B vs. B2C)

➥ Audience Segmentation

➥ Facebook & Instagram Marketing: Organic Growth & Paid Campaigns

➥ Meta Business Suite

➥ LinkedIn for Personal Branding & B2B Lead Generation

➥ Twitter Trends & Hashtag Strategy

➥ Pinterest for E-commerce

➥ Social Media Analytics: KPI Tracking & Optimization

➥ Tool: Meta Insights, LinkedIn Analytics

➥ Assignment: Create & run a paid campaign on Facebook/Instagram

➥ Introduction to Paid Media, Search Ads vs. Display Ads vs. Video Ads

➥ Search Campaigns, Display Network, Shopping Ads

➥ Facebook, Instagram, LinkedIn Ads

➥ A/B Testing Strategies

➥ Campaign Optimization, Bidding Strategies

➥ Conversion Rate Optimization (CRO)

➥ Tool: Google Ads Editor

➥ Assignment: Run & Optimize a Live Google Ad Campaign

➥ Email Marketing Basics, List Building & Lead Magnets

➥ Designing Campaigns, Drip Campaigns, Newsletters

➥ Personalization & Segmentation, Behavior-Based Email Targeting

➥ Choosing profitable affiliate products

➥ Building an affiliate marketing website

➥ Affiliate content creation

➥ Promoting affiliate products effectively

➥ Tracking and optimizing affiliate campaigns

➥ Automated Workflows & Triggers

➥ Tool: Mailchimp, HubSpot, Amazon Affiliates, Clickbank Affiliates

➥ Assignment: Create a 5-email automated campaign for a brand

➥ Google Analytics 4 (GA4), Setting Up Tracking & Goals

➥ Data-Driven Decisions, Using Insights to Improve Campaigns

➥ ChatGPT for Content Creation

➥ MidJourney for Creative Design

➥ Jasper for Copywriting

➥ Forecasting Marketing Trends

➥ Assignment: Create an AI-assisted marketing strategy for a brand

➥ E-commerce Platforms - Shopify, WooCommerce Basics

➥ E-commerce SEO & Ads, Product Optimization, Google Shopping

➥ Influencer Marketing, Finding & Negotiating with Influencers

➥ Affiliate Marketing, Global Affiliate Networks

➥ Assignment: Create an influencer campaign for an e-commerce brand

➥ Integrated Campaigns - Combining SEO, PPC, SMM, Email for Results

➥ Budgeting & Crisis Management - ROI Calculation

➥ Handling Negative PR

➥ Freelancing & Agency Setup, Getting International Clients

➥ Proposal & Pricing Strategies

➥ Execute a Full Digital Marketing Campaign

➥ Presentation & Review by Industry Experts

➥ Google Ads Search & Display Certification

➥ Google Analytics 4 Certification

➥ Meta Certified Digital Marketing Associate

➥ HubSpot Inbound Marketing

Digital Marketing Job Prospects:

💼  Digital Marketing Executive

📱  Social Media Manager

🔍  SEO Executive / Specialist

💰  Google Ads (PPC) Specialist

🛒  E-commerce Marketing Executive

✉️  Email Marketing Specialist

🖼  Content Creator / Marketing Executivee

🖥 ️  Web Analytics Executive

📢  Affiliate Marketing Associate

📊  Digital Marketing Analyst

🎯  Performance Marketer

🧠  Marketing Automation Specialist

🎓  Freelancer / Digital Marketing Consultant


⫸  64% of small businesses use social media marketing as their main promotion channel.

⫸  Businesses using content marketing generate 3× more leads while spending 62% less than traditional marketing.

⫸  Email marketing offers an average ROI of $42 for every $1 spent.

⫸  81% of shoppers research online before making a purchase.

⫸  54% of consumers want to see more video content from brands they support.

⫸  Mobile devices account for over 55% of global website traffic.

Tools Covered

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Why Choose SAHFAR Academy?

  • Industry-Relevant Curriculum
  • Experienced Trainers
  • 100% Practical Training
  • Internship Opportunities
  • Placement Assistance
  • Affordable Fee Structure
  • Live Project Exposure

Get Industry Related Certification

Certification

SAHFAR Academy Certification

The SAHFAR ACADEMY Certification is designed to validate your skills with a perfect blend of practical training and theoretical knowledge. Our curriculum is aligned with real-world demands and reviewed by industry experts.

    This certification is recognized by companies across India, making it a trusted mark of your capability. It reflects your readiness to take on professional challenges with confidence and clarity.

    Whether you're starting your career or upskilling for better opportunities, our industry-graded certification ensures your learning meets professional standards and is accepted by leading startups, MSMEs, and corporate houses.

  • Recognized by Industry Experts
  • Adds Value to Resume
  • Skill-Based Assessment
  • Proof of Course Completion
  • Digital & Printable Format
  • Career Accelerator

Voice from Our Students

Get in Touch with Us

Book a Career Counselling Call FREE (Worth ₹999)

Contact Us

Student Reviews

"SAHFAR ACADEMY’s Digital Marketing course gave me practical skills in SEO, content marketing, and advertising. The trainers were knowledgeable and friendly. I learned through live projects and real tools. This course helped me become confident in handling campaigns. It’s a great choice for anyone starting a career in digital marketing."

Student 1

Biplab Das

Freelancer & Entrepreneur

"I’m very happy with the Digital Marketing training at SAHFAR ACADEMY. The sessions were simple, practical, and highly effective. I learned about Google Ads, social media, and website traffic strategies. The certification is respected by companies. This course has prepared me to work confidently in today’s competitive digital business environment."

Student 2

Priya Das

Freelancer

"The Digital Marketing course was career-changing for me. I had no marketing background, but the training made everything clear and understandable. We worked on practical assignments every week. I now know how to plan and run digital campaigns. Thanks to SAHFAR ACADEMY, I feel job-ready and confident in my skills."

Student 3

Amit Roy

Digital Marketing Job

"SAHFAR ACADEMY provided excellent training in all areas of digital marketing. From keyword research to analytics, I gained complete knowledge. The instructors were supportive and helpful. The hands-on approach made learning very effective. I now feel confident to work in any marketing role. This course has exceeded all my expectations."

Student 4

Misba Ul Islam

Digital Marketing Job

"I’m thankful to SAHFAR ACADEMY for offering such a practical course. The trainers explained complex topics in an easy way. I learned how to grow businesses through online strategies. The real-world examples were helpful. This certification has already boosted my resume and career. I recommend it to all learners."

Student 5

Anirban Ghosh

Businessman

"This digital marketing course at SAHFAR ACADEMY was a turning point in my career. The curriculum covered social media, paid ads, email marketing, and more. I gained confidence and clarity in digital strategies. The teaching method was practical and engaging. I now feel ready to work professionally in this field."

Student 6

Surajit Paul

Entrepreneur

Any Doubts? Let’s Clear

The course duration is typically 9 months including live projects.
Yes, it is designed for absolute beginners as well as professionals.
Yes, upon completion you’ll receive an industry-recognized certificate.
Yes, both online and offline formats are available.
We offer placement assistance through our career support team.
Yes, easy EMI options are available for fee payments.